What are some of the major challenges for the music industry in creating music videos?
[Topic Sentence] Finding the balance between cultural borrowing and cultural appropriation is a major challenge for the music industry in creating music videos.
[Expand] Cultural appropriation is defined as ‘the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture’ (Cambridge, 2018).
[Evidence and Reference] According to Arewa (2017), power plays a significant role in cultural borrowing, as more powerful cultures are able to borrow from less powerful cultures without contest. She explains that when boundaries are unclear, this can lead to unintentional appropriation.
[Explanation] This is significant in the process of creating music videos, as artists and producers would have to ensure that they do not inadvertently use cultural references, which could be seen as inappropriate, in their work.
[Link] Furthermore, cultural references are becoming more and more accessible with the instantaneous nature of digital media, meaning this problem is likely to grow.
